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FOR IMMEDIATE RELEASE
Mandi Ross
703-358-2976
mross@aluminum.org

Aluminum Industry Launches Green Building Initiative

SHANGHAI, China & ARLINGTON, Virginia, June 29, 2009 (News Release) — The aluminum industry announces the launch of a new green building initiative. IAI Chairman Artem Volynets, Director for Corporate Strategy, UC Rusal officially announced the initiative today—a new content-rich Green Architecture Website, http://greenbuilding.world-aluminium.org, which highlights the advantages of using aluminum in architectural design.

“Through the IAI, the aluminum industry aims to promote a wider understanding of its products and manufacturing processes and to affect positively the sustainability of the industry, the communities in which it operates, and the global communities that every day rely on its products,” said Volynets.

The Aluminum Association’s Chairman Kevin Anton, President, Alcoa Materials Management announced the establishment of a Building & Construction (B&C) Committee earlier this year. The B&C Committee will aid sustainability messaging through the research of end-of-life recycling rates and use-phase environmental benefits of aluminum, along with other marketing efforts. Anton says the Committee was proud to partner with global aluminum associations to develop the new green building website, and future sustainability initiatives.

“We congratulate IAI on developing a unique and highly useful tool for those who design the next generation of attractive, energy efficient and environmentally friendly buildings,” said Anton. “Through the Aluminum Association’s Building & Construction Committee, we look forward to partnering with IAI to reach out to specifiers and customers to tell our story of added value and sustainability.”

The new site features some of the world’s leading architects and their groundbreaking designs for green buildings—which utilize aluminum applications in innovative ways. It also provides credible and accurate life cycle data. In addition, the site provides detailed cases to illustrate aluminum’s superior performance in six key areas, including: durable, flexible, recyclable, strong, global improvement and cradle to cradle life cycle.

The Aluminum Association’s Building and Construction Committee was created to support the Association’s Sustainability Working Group, which wants to see public policy, product promotion, and recycling come together to help conserve for the future. Chaired by Alcoa Kawneer’s Eddie Bugg, membership of the Aluminum Association B&C Committee also includes representatives of Hydro Aluminum North America, Jupiter Aluminum Corporation, Novelis Inc., Nichols Aluminum and Rio Tinto Alcan.

For more information please visit http://greenbuilding.world-aluminium.org

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The Aluminum Association, based in Arlington, Virginia, works globally to aggressively promote aluminum as the most sustainable and recyclable automotive, packaging and construction material in today’s market. The Association represents U.S. and foreign-based primary producers of aluminum, aluminum recyclers and producers of fabricated products, as well as industry suppliers. Member companies operate more than 200 plants in the United States, with many conducting business worldwide.