Aluminum and Sustainability

On Earth Day 2008, The Aluminum Association launched a sustainability initiative aimed at boosting recycling, energy-efficient product applications, and operating efficiency. The effort - outlined here - comprises specific action, communication to key groups, and organizational change to ensure the initiative goes forward--and builds on the decades-long work of the aluminum industry to operate in a sustainable manner for the good of the environment and the industry’s customers.

"Sustainability has long been the driver of the aluminum industry’s actions and communications," said Kevin Anton, President of Alcoa Materials Management and Chairman of the Aluminum Association. "Aluminum produced from scrap, uses only 5% of the energy as primary aluminum does. For example, in automotives aluminum reduces vehicle weight and increases mileage and performance without compromising safety. Increasing what is already a solid record of operating efficiency will further leverage aluminum’s benefits to our customers and to society. The sustainability initiative will involve a long-term effort to align our actions, our communications and the Association’s organizational structure to help address the many environmental challenges we face."

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