Aluminum Kicks Off Super Bowl Ads | Association President on Fox News

New innovations in aluminum beverage packaging kicks off this year's Super Bowl ads. Aluminum Transportation Group releases ad touting market growth for aluminum in autos. Association President Heidi Brock talks to FoxNews.com about wine ... in a can. And more.

Industry Celebrates 125 Years of Commercial Aluminum Production

A man, a mission, a metal……and the rest is history

ARLINGTON, Va., One hundred and twenty-five years ago this month, Charles Martin Hall discovered a method by which to produce aluminum commercially—transforming it from a precious metal to an everyday material. It was a development that would change the course of human history.

Would You Drink Wine from an Aluminum Can?

Heidi on Fox

Aluminum Association President & CEO Heidi Brock was recently on FoxNews.com Live to talk about a new trend of packaging wine in aluminum. Heidi was joined by Dave Bon, President of FLASQ Wines, one of the first U.S. vineyards to discover the benefits of aluminum bottles. Bon sites better flavor protection and portability as two key reasons why using aluminum makes sense. 

Study: Major Sustainability Gains For North American Aluminum Industry

Energy demand and greenhouse gas emissions associated with primary aluminum production in the United States and Canada have declined significantly in recent years according to a new, peer-reviewed life-cycle assessment (LCA) report released by the Aluminum Association. 

Aircraft & Aerospace

Quick Read

The advancement of aircraft and rocket technology is directly tied to the advancement and production of aluminum alloys. From the Wright brothers’ use of aluminum in the engine of their first biplane to NASA’s use of an aluminum-lithium alloy in the new Orion spacecraft—aluminum has created the potential for mankind to fly both around the Earth and into space.

AP: How Craft Brewers Are Kicking Bottles in the Can

beer in cans

The Aluminum Association worked with the Associated Press on a story about the latest trend in the craft brewing market—brewers replacing glass bottles with aluminum cans. The article, which was picked up by several hundred online outlets, explores the trend from a variety of angles—cost, taste, sustainability and technical innovation. As the piece notes, in 2002, only one craft brewer in the United States was using cans.

Pages